Responsible for the hugely successful launches of Coin and Tile, Wareness is a public relations and communications division of the larger VSC firm dedicated specifically to helping hardware startups achieve success in the market. Recognizing that the hardware revolution is just beginning, Wareness is at the forefront, leading the charge of helping hardware startups reach the public and become successful businesses through marketing techniques and media relations. Wareness is not just a regular PR firm; Wareness prides itself on guaranteeing success in launch campaigns, crowd funding and pre-orders alike. Wareness also helps its clients generate go-to-market strategies, as well as invests in select startups. It’s with this focus on hardware startups that Wareness joins the maker Startup Weekend as a sponsor.